I’m in the process of closing down Wine Life Today the social bookmarking service and making it into my personal blog so that I can dedicate my time to creating real change and real value for the entire wine industry.
WLT is a two year old project that had a decent amount of success and even generated some advertising revenue which is cool. But I never intended it to be a revenue source as much as it was a learning experience. I LOVE the wine community and I spend tremendous amounts of time creating and learning from my creations/experiences. So I always thought that creating things for the wine world would be the best of all worlds – I could meet more and more people in the wine world all while having my creative outlet.
Recently, OpenWine Consortium, a brainchild of mine that was inspired by the need of some industry friends I met through my other creations (this blog and WLT), has emerged as an unmitigated success. With really no marketing whatsoever, it has garnered attention across all corners of the world, been written up in Wines & Vines magazine, signed up nearly 1000 members in less than three months, and really become something I can spend GOBS of time working on. Its special, it fills a need that the industry has, and most of all, its something I’m very proud of but believe it can be so much more.
I believe OpenWine Consortium is 10 times more useful at 1000 then it was at 100 in terms of affecting change in the industry. Real business connections are being made, value is being created through the exchange of expertise and advice, and new ideas are being spawned just through the interaction.
Guess what…I also believe that is OWC were 10,000 people is would be 100 times more useful and would create 100 time the value it does today. So I’m setting a goal for myself and the OWC community. The industry needs this site to be at 10,000 members from every corner of the globe to make it an invaluable place to be on the Internet if you are in the wine trade. This goal is SOOOO doable its rediculous. There are tens of thousand of wine brands and just an un-Godly number of service businesses that work with those brands and ALL the employees/owners/proprietors of all these businesses can benefit from the OWC community – the interaction, the community, the technology exchange.
So that is my goal today. I’m very proud that we’ve gained 1000 members. But I’m going to dedicate the time and effort needed to really move the needle in the industry and I hope others in the community who see the value will do the same.
I’ll start with something simple – a Logo that others can get behind. Some good friends have put time into creating a logo and I”ll get it out there soon. Look for the preview here.
What are some other things I can do? Partnerships with others in the trade, training to properly use OWC as a tool for trade associations, implementing the changes that the membership wants to see on the network.
Me and about 1000 of my industry friends should be able to make a difference so lets see where this takes us!
(almost makes me want to say “To infinity and beyond!”…but I’ll refrain)