Joel Vincent

Technology. Wine. Family. (maybe not in that order)

I’ll Bet My Vine’s Bigger Than Yours…

Wine is becoming celebrities’ latest playground.  The Soprano’s Lorraine Bracco joins Peggy Flemming as the latest to join the likes of Francis Ford Coppola, Gerard Depardieu and British crooner SIR Cliff Richard among those stars who have ventured into the wine market.  What are they thinking?

The reality of owning a vineyard, as more than one owner has told me, is that it takes millions of dollars, more work then you can ever imagine, and almost never makes money.  A direct quote from a friend who owned a vineyard in the Finger Lakes region of NY is that is just a “millionaire’s playground”.

There are certainly other points in the supply chain of wine where the margins are healthier and the work not as tough.  But I have to wonder if these stars are lending

their name to an operating vineyard in exchange for a piece of the pie (and bragging rights since they’re at the very least enthusiasts) or if they are actually planning to work it in which case they have no clue what they’re in for.

At least the Flemming venture has a vintage that benefits breast cancer research so thats certainly a worthy cause and enough for me to try a bottle of their Victories Rose.

Enjoy the Wine Life!

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