Archive for July, 2005
Wine is becoming celebrities’ latest playground. The Soprano’s Lorraine Bracco joins Peggy Flemming as the latest to join the likes of Francis Ford Coppola, Gerard Depardieu and British crooner SIR Cliff Richard among those stars who have ventured into the wine market. What are they thinking?
Of course everyone by now has heard of the “talking wine label” so we know that wineries are getting up there on the technology curve. I ran across a very interesting (well, to a Silicon Valley based wine lover, interesting to me) development by a company appropriately called Grape Networks. It turns out that Grape Networks is helping produce better wines through better technology. They developed a sensor mesh network, nick-named Wireless Sensor Network (WSN) which can sense temperature, moisture, light, metals, chemicals and other physical measurements of a vineyard and send it back to a central management station for analysis.
As a follow on to the Wine beating out Beer in the US article, US-Based Aussie Wine Blog ‘Shiraz Shiraz’ points out that Aussie beer companies are fully intent and not letting the same thing happen Down Under and have launched a big ad campaign…my god, its full of stars! (obscure movie reference, major props to anyone who gets it)…
It seems in the US, wine has pulled into a statistical tie with Beer as the preferred alcoholic beverage,
according to a Gallop Poll recently released:
For the first time in more than a decade of Gallup polling, there is a statistical tie between wine and beer as the alcoholic beverage adult drinkers say they drink most often. One might assume that beer drinkers have merely switched over to wine. But a close review of the data suggests a more complicated shift in drinking patterns. One demographic group previously dominated by beer drinkers is showing increased interest in liquor, while another is switching from beer to wine. The biggest story to be found in these changes is among young adults.
Some speculated that it was some sort of “Sideways” affect – total BS. I don’t think Sideways affected beer drinkers but the fact that wine, in general, is growing and being marketed heavily as a “healthy” alcoholic beverage is actually having an effect in American’s attitudes toward wine. Another hypothesis of mine – media-related wine enthusiasts (blogger et al) working hard to de-“snobify” wine and make it distinctively American (as opposed to something distinctively French – which doesn’t go over well here) hasn’t hurt either.
LA Times has a good write-up of the results.
America, continue to Enjoy the Wine Life!
Post lovingly contributed by Kelly.
When trying to think of something fun to do on the Sunday of Joel’s birthday, my sister Gina had a great idea. She suggested we hit some local wineries for a pleasant afternoon of wine tasting. Genius!! Although I thought I might encounter some odd glances as a pregnant lady double-fisting pinot noir’s waddling up to the bar for another “tasting,” I decided to take one for the team (for Joel’s sake of course).
Pardon the interruption. This isn’t wine related and off-topic for a wine blog but I, for one, am glad that Pro Hockey is back. I think the Shark Tank is one of the few hockey venues you can get Chardonnay and Sushi with you garlic frys. There are plenty of haters out there but the the Sharks came 2 games from the Stanley Cup last season and we’ve been waiting over a year to take it to the next level. So a real fast welcome back to the San Jose Sharks!!!
OK, so after previously posting on what I thought (as a marketing professional) of marketing wine to women by using stereotypical means instead of something a little more creative I was contacted by one of the main companies selling this wine – Beringer Blass Wine Estates. My previous train of thought was actually simple – make a good wine first, then market it to women without the condescending names but using marketing channels and messages that appeal to women. So when BBWE contacted me they offered a sample of White Lie for review so that I see could for myself what it was like. The BBWE spokesperson enthusiastically said “you can write about your White Lie wine experience”. I figured why not.