The Wine Clip – Cruising through the latest wine gadgets we thought we’d seen just about everything. Then we came across this beauty.
The company claims:
It doesn’t matter whether you’re a connoisseur or a casual wine drinker, whether you’re opening a $10 bottle of merlot or a $300 bottle of cabernet sauvignon. Attach The Wine Clip before pouring and your wine will taste smoother, more refined and infinitely satisfying. In blind taste tests with more than 1,000 participants, the result is always the same: wine is more enjoyable when accompanied by The Wine Clip.
Allegedly, this clip puts “high intensity” magnets around the neck of your wine bottle and as the wine passes through the magnets, the change in magnetic field produces a chemical reaction that “reconfigures the wine’s natural tannins and certain impurities, creating a silkier flavor and finish.”
Thats all well and good, but does it work? Lets see if we can shed some light on this gadget, shall we?
First, I have to say that having a background in Electromagentic fields from MIT, hearing the claims that a magnet small enought to place on the neck of a wine bottle is powerful enough to chemically change components in wine “instantaneously” as it passes through the neck of the bottle is HIGHLY suspect. Further, to turn around and sell it on the open market for $50 is outright ballsy. Doing some research, there really is no scientific explanation as to why a little magnet would change the tannic structure or acidic content of a wine.
So, rather than forgoe our latest vino find in order to buy one of these to test out I poked around and found other independent taste tests had already been conducted.
As you might have guessed, the claims are pretty bogus. The best write-up of a test comes from DansData, an Australian based website that reviews various gadgets. They happen to have been offered one of these for review by the company itself. The review is extensive with all his methodologies laid out but bottom line…
When people actually had “different” samples – one Clipped, one not – they perceived a difference between them 83% of the time (10 times out of the 12 non-fake sample pairs). However, exactly half of those results preferred the Clipped wine, and half preferred the un-Clipped wine. This is exactly what you’d expect if the Clip did nothing and they were only imagining a difference.
Most of the tests I’ve seen, aside from a few random sites, basically say the same thing. Here’s a better idea, take the 50-bucks, buy two bottles of nice wine, open one bottle and let it breath for a while. Now Enjoy the Wine Life!