Joel Vincent

Technology. Wine. Family. (maybe not in that order)

U.S. Wine Consumption Hits All-Time High

According the the Adams Beverage Group, a wine industry analyst group often viewed as the authority on wine statistics, US wine consumption climbed to all-time high in 2003 to an average of 2.98 gallons per adult (and there are many adults who aren’t drinking wine so…).

Below is the release. The interesting thing is that the last time it was even close to these levels wine coolers, yes WINE COOLERS, were peaking. I certainly never realized that the quintessential 80’s fad-drink contributed that much to the wine consumption in this country. Thankfully this doesn’t mean that wine coolers are back but that wine has evolved to the point in quality and quantity that the different varietals have created a real wine culture in the US that is beyond just the wine connoisseurs.

By this report it looks like I don’t have to tell you this but I will anyway…

Continue to Enjoy the Wine Life!

NORWALK, Conn., Sept. 8 /PRNewswire/ — U.S. wine consumption climbed 5.2% in 2003 to 258.3 million 9-liter cases, the latest increase in a decade of steady growth and a new all-time high on a case basis, according to the 2004 edition of Adams Wine Handbook published by Adams Beverage Group.

“Wine today is a part of the very fabric of American life, as more and more people enjoy it when relaxing, at social occasions and routinely with meals,” said Tiziana Mohorovic, spokesperson for Adams Beverage Group.

Per capita consumption of wine reached 2.98 gallons per adult in 2003 — its highest level since 1989 when wine coolers reached the zenith of their popularity. “The difference now is that table wines — specifically varietals of all kinds and from countries around the world — are fueling the increase in total wine consumption,” said Mohorovic.

Consumers are eating out more and enjoying wine as an accompaniment to their food. Wines by the glass and half bottles, along with a plethora of label choices from around the world, have made wine more accessible and affordable. Home entertaining also has been increasing and consumers are experimenting with a range of wine styles and price points. Wine continues to benefit from the airing of the French Paradox on 60 Minutes in 1991 and subsequent media attention that has focused on the apparent health benefits of moderate red wine consumption.

All wine categories except wine coolers gained ground last year. Consistent with recent trends, imported wine offerings — regardless of category — grew at faster rates than domestics. Imported wines overall climbed 11.3% in 2003, whereas domestics rose 3.4%. Double-digit gains among imported table wines drove overall growth in imports.

The Adams Wine Handbook 2004 contains wine consumption by category, state and metro market. Brand data, retail sales, consumer demographics, and industry statistics are included. The cost of the publication is $595. The Adams Beverage Group serves all aspects of the beverage alcohol industry through Cheers, Beverage Dynamics and StateWays magazines, Adams Beverage Handbooks and Adams Business Research.

Contacts: Handbook Sales Public Relations
Cynthia Porter Tiziana Mohorovic
630-762-8709 914-734-1170
cporter@adamsbevgroup.com tmohorovic@adamsbevgroup.com
www.beveragehandbooks.com

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